WHAT WAS OUR SOLUTION?

We met once a month for a year and, during the initial meetings, we quickly gained an understanding of Meridian Iliffe’s needs and what they were trying to achieve.

We helped Meridian Iliffe to develop a gradual understanding of how social media works, culminating in the development of a strategy which was practical and fitted in with their time commitment while still meeting their needs.

We created a Facebook page for them and gave advice and guidance about the type of content to publish, such as videos, articles and livestreams, some of which have been successfully utilised, while there are future plans to start recording podcasts.

Together, we analysed content prior to publication, while we also advised how to increase interest in that content. We also looked at successful posts to understand what it was that had attracted interest, as well as analysing unsuccessful posts to understand potential reasons for a lack of interest.

We also provided guidance in using Facebook advertising and understanding Facebook advertising statistics, while also helping Meridian Iliffe understand Google analytics.

We also recommended several apps, such as Canva, Rev.com and Milanote, to help create interesting and diverse social media content more easily.

Meridian Iliffe saw a number of tangible outcomes from these steps, including an 875% increase in their Facebook followers; a 525% rise in average number of visitors during a 14-month period; and a significant rise in the number of article shares.

For Meridian Illife’s website content, we offered advice and editing tips prior to publication on how to further optimise their blogs and enhance SEO. We made a number of suggestions that were utilised, such as how to structure the blogs, the use of keywords and tags, inserting internal and external links, improving headlines and including a call to action.

Meridian Iliffe have now adapted their writing techniques to incorporate this structured optimisation and have seen the benefits, with their blogs reaching a wider, more targeted audience which have in turn generated significantly more engagement than they were previously experiencing.