WHAT WAS OUR SOLUTION?

We began to look for artists to collaborate with, by identifying key criteria that would increase the exposure of TROVE to a relevant audience. Among other things, this included a high follower count and creative work. 

Once we found artists who were the right fit, we connected with them and offered a collaboration: they could put their design on a custom TROVE wallet and, in return, send us a photo of the finished product when they received it. Simple... and it worked.  

21 designers agreed to create their very own TROVE, and we shared them on TROVE’s social channels showcasing their

incredible artistic skills to our audience, all while showing how versatile and customisable the wallets are. The artists shared them too, increasing TROVE’s brand awareness and getting them in front of a bigger audience. 

This simple campaign not only achieved great results, with an increase in sales, but also gave us a chance to promote some fantastic artists and their work. The campaign and the designs created received a strong reaction. So strong, in fact, we took the collaborations a step further and, working with the same designers, began to sell their designs as a limited edition.